Making the complex simple with animated explainer videos

Products and services that require explanation presented in a simple and understandable way

Do you have great services you want your target group to benefit from, but a simple marketing two-liner just isn’t enough? Then animated explainer videos are the optimal format. With this kind of presentation, even complex services can be conveyed quickly and easily. Whether software solutions, services or mobile apps – there is hardly a topic that cannot be conveyed in an informative and at the same time target group-oriented short film.

Begeistern Sie Ihre Zielgruppe mit BlueRev Erklärvideos | explainer videos by BlueRev Productions

Not only the reduction of complexity speaks for an explanatory film as a video format. In addition, emotional storytelling is an excellent way to communicate your brand’s messages. Whole stories can be told in just a few seconds and initially difficult processes can be visualized in an understandable way. This is how you kill two birds with one stone – emotional storytelling in clear and vivid imagery. Explainer videos get to the heart of your content in a simple and entertaining way.

Above all, service providers, but also software providers or banks and insurance companies benefit from the simple effectiveness of animated films.

Explanatory films can be used in numerous communication channels. On the website, on social media, or at your booth. Stand out from the crowd in business directories and use new and fresh video content in ads to promote your business. The areas of application are very diverse because animated videos are also very popular with customers. After all, most would rather watch a short and lively clip than read a long text.

Choice of explanatory film formats

Whether with Comic Book animation, in Vivid Cartoon style, with Motion Graphics, or with the proven Cartoon animation – with BlueRev Productions you can reach your target group in the best possible way.

Comic Book Animation

With comic book style explainer videos, you can present your services in a refreshing superhero format. In the course of the video, the viewer is drawn into the spell of a comic book. This includes classic elements such as the framing of individual scenes, the use of speech bubbles, or the visualization of sound effects in text form. The almost characteristically high dynamics and the tendency towards action plots give this video format something special.

  • Look & feel of a comic book
  • Dynamically scripted
  • Fresh and entertaining

Vivid Cartoon Style

Aren’t you often missing the liveliness in explainer videos that you know from expensive Disney productions? Admittedly, it’s not quite the same, but with our Vivid Cartoons, we’re getting a lot closer. We don’t just reduce the radius of action to the main characters. Using a variety of object- and micro-movements, we bring the entire screen to life. Additional parallax effects and depth of field ensure the active perception of the entire three-dimensional space.

  • Very vivid with camera-like effects
  • Use of characters and landscapes
  • Particularly suitable for emotional storytelling

Aren’t you often missing the liveliness in explainer videos that you know from expensive Disney productions? Admittedly, it’s not quite the same, but with our Vivid Cartoons, we’re getting a lot closer. We don’t just reduce the radius of action to the main characters. Using a variety of object- and micro-movements, we bring the entire screen to life. Additional parallax effects and depth of field ensure the active perception of the entire three-dimensional space.

  • Very vivid with camera-like effects
  • Use of characters and landscapes
  • Particularly suitable for emotional storytelling

Motion Graphics

In industries that are characterized by complex services, factual information is usually in the foreground in an explanatory video; entertaining courses of action play no role here. In explainer videos in motion graphics design, animated characters are usually rare. Instead, abstract shapes and animated texts are used. Depending on the scope and complexity, 2D animations can be expanded by another dimension. Cubic or other three-dimensional objects support the clarification of content-related connections.

  • Rather factual and informative 
  • Primarily use of objects
  • Particularly suitable for intangible services

Cartoon Animation

The classic among the explainer videos is the cartoon style. It is particularly useful for story-based plots. In the video, animated characters lead through situations with which the viewer can identify. In this way, the added value of the service to be visualized is better understood and the potential benefit is recognized.

Wrapped up in stories, facts are easier to absorb, are easier to remember and remain anchored in the memory longer and more positively.

  • Target group orientation via storytelling approach
  • Short story format
  • Illustration in wide variety of colors

The classic among the explainer videos is the cartoon style. It is particularly useful for story-based plots. In the video, animated characters lead through situations with which the viewer can identify. In this way, the added value of the service to be visualized is better understood and the potential benefit is recognized.

Wrapped up in stories, facts are easier to absorb, are easier to remember and remain anchored in the memory longer and more positively.

  • Target group orientation via storytelling approach
  • Short story format
  • Illustration in wide variety of colors

Your advantages with explainer videos

♦  Target group-oriented communication of your brand messages. 

♦  Products and services can be explained and complexity reduced in just a few seconds.

♦  Explanatory films provide variety in the content portfolio and increase the visibility of your brand.

♦  The bandwidth ranges from factual to emotional to special forms of styles such as vivid cartoons or comic book style.

♦  Appealing video content is often shared and increases social media reach.

♦  Versatile use in a variety of marketing channels 

♦  Even services that require explanation can be visualized in a simple and understandable way.

Inspire your target audience with a BlueRev explainer video

Whether financial services, change management process, or the presentation of a new mobile app – talk to us. We support you in choosing the best video format and creating the right explainer video for you. You are also welcome to visit us on our Vimeo channel or on LinkedIn.

SERVICES OVERVIEW FOR EXPLAINER VIDEOS

STANDARDS

  • HD resolution (1080p)
  • Delivery time: 5 weeks (average)
  • Storyboard / style guide
  • Revisions: 2 per production stage
  • Royalty-Free music / sound effects
  • Captions in the same language as voice over

FURTHER OPTIONS

  • Additional reviews
  • Purchase of source files
  • Voice-over
  • Scriptwriting
  • Sound design
  • Development of signature soundtracks

MULTILINGUAL

  • Script translation
  • Adjustment of visual elements
  • Linguistic setting / voice-over
  • Final image and sound editing

PRODUCTION STAGES

  1. Briefing / Questionnaire
  2. Video script
  3. Storyboard
  4. Voice over / music / sound
  5. Animation
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